The ABCs of CBD – Understanding what CBD is and how it works

CBD is the topic du jour at the moment. It's popping up nearly everywhere - in drinks, ice creams, bath bombs, you can even slather on CBD body cream from head to toe. Everyone everywhere is talking about it - from your favorite A-lister-turned-entrepreneur to your influential Instagram babes. It's hard to overstate the speed at which CBD has become the biggest hype in wellness. But do you really know what it is, what it isn't, and why so many are adding CBD to their daily self-care routine?

First comes first, let us explain what CBD is
Many people assume that CBD is a rather new and innovative supplement because of its modern hype. But the truth is that CBD has been around for more than half a century. CBD is a type of compound found in the cannabis plant called a cannabinoid. Yes, we said cannabis – but this isn't the cannabis you think. The cannabis plant contains many compounds called cannabinoids. Maybe you are familiar with one of them, tetrahydrocannabinol (THC), known to get you high. BUT there's another compound completely separate from THC, the cannabidiol (CBD), which is not psychoactive. Instead, it can be balancing for our bodies' system.

How CBD interacts with your body
Welcome to the biology lesson on CBD! As you may already know, all our bodies have a system called the endocannabinoid system (ECS). The ECS is made of receptors with different tasks. Two of those receptors are known as CB1 and CB2. Some researchers believe that CBD interacts with the CB2 receptor that is found in the immune system and other areas of the body such as the peripheral nervous system.
The other receptors, called CB1, are found in the brain and spinal cord in the central nervous system. THC (tetrahydrocannabinol), also a compound in the cannabis plant, works by activating the CB1 receptors. These receptors interact with the release of dopamine (our feel-good neurotransmitter), which is also associated with our memory and movements. It's what causes the "high" sensation, temporary memory loss, and the feeling of euphoria for some. CBD often gets mixed up with THC, but it's important to distinguish them as they have fundamentally different properties.
So to sum it up – cannabinoids seem to “boost” and help the body's own endocannabinoid system. CBD tends to stabilize the body. THC, on the other hand, is psychoactive and causes the "high" sensation.

Is CBD legal?
Yes! CBD is legal to buy in Sweden, all across Europe, and in many other countries around the world. THC is not legal in Sweden, although smaller doses are allowed in other countries and regions.

How to take CBD oil
CBD oils are designed to be held under the tongue (so called sublingual dosage), or it can be mixed with your favorite drink or food. You get the fastest and most effective absorption from holding it under your tongue and not swallowing it right away. As a bonus, taking CBD under your tongue means your body will absorb a greater amount of it, because of the many capillaries straight under your tongue.
If you drop CBD in your beverage of choice, it takes around 30 minutes to 2 hours for the CBD to be absorbed. Also, a bit less is uptaken into your bloodstream compared to dropping it under your tongue. We'd say it's a great way to begin if you want to ease into it slowly.
We recommend finding a daily CBD self-care ritual that works for you - and remember to continue for at least three weeks before evaluating. Take this opportunity to make it a ritual to unwind and re-balance, whether you take it in the morning, during the day or before sleep. Maybe close your eyes and take some deep breaths, or maybe write down three things you’re grateful for today. Or you just enjoy your CBD infused latte a little extra!

How much CBD should I take?
Under the tongue: Place 1 to 5 drops under your tongue and hold it for 30-60 seconds before swallowing. It allows the CBD to absorb into your body.
As a CBD booster: Add 1 to 5 drops to any of your favorite drinks.

What's so extra about Bliss’s Original CBD Oil?
Is this the part where we get to humblebrag? Great, let’s go! Our Original Oil contains nothing but 10% organic broad-spectrum hemp extract and organic coconut oil (MCT) as a carrier oil for an extra health boost and fast absorption. We only use the best quality hemp leaf extract - it's organically sun grown, hand-harvested, and cold extracted in Switzerland. Every single batch is analysed by a third-party lab and tested for purity, safety, and potency. No THC. No badness. No secrets. Just a pure balance booster in a dapper bottle to spice up your bathroom shelf or office desk.

Adding CBD to your daily self-care routine
The reason CBD is becoming so popular is that many people have experienced positive effects on balancing and stabilizing our systems. At the Bliss office, we definitely join that group! We are all about finding the small and simple but very powerful health hacks that are not disrupting your day-to-day - but may positively affect your health and mood. Let's begin the hackathon!